Bank Data Store

In today’s competitive digital landscape, increasing online visibility quickly and efficiently is a priority for many businesses. One of the most effective strategies to achieve this goal is paid traffic .

This approach involves purchasing ads on popular platforms like Google Ads and Facebook Ads ...

Lead generation is one of the fundamental pillars for the growth of any business in the digital environment. In a scenario where competition is intense and customers' attention is fought for with every click, knowing how to attract and convert qualified leads can make the difference between the ...

Customer acquisition cost (CAC) is a metric that any business looking to grow sustainably and profitably should pay attention to.

Understanding how to calculate and optimize CAC is key to increasing the profitability of your business and ensuring you spend less to attract new customers while ...

Multi-level marketing ( MLM) is a sales model that has already attracted 3.5 million people in Brazil — almost triple the population living in Maceió-AL.

This is the result of a survey published in 2023 by the Brazilian Association of Direct Sales Companies (ABEVD).

In other words, multilevel ...

If you've heard of lead generation, nurturing and qualification, it's because you know what Inbound Marketing is . That new marketing that aims to gain people's attention instead of interrupting them.



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Marketing automation and its particularities



Well, if your ...

An inbound lead is a special type of lead. As we explained in the article on the difference between inbound leads and prospecting leads , the former has already raised their hand and said, “I need something.” So why do we let so many of these leads fade away in our CRM systems after a failed phone ...

Marketing automation consists of using tools to automate Digital Marketing processes , more specifically the relationship processes with your contacts - leads.

This tool allows us to obtain the information we need to move forward with them until the moment of purchase. Through it, we can understand ...

For some time, CRM systems were seen as a resource exclusively for sales teams to manage relationships with customers and potential customers . Through them, follow-ups, proposals were sent, negotiations and negotiations with prospects were conducted, in addition to other commercial processes.

On ...

Did you know that performance indicators are great allies for identifying bottlenecks and solving problems in your sales processes? By monitoring the performance of your sales team and its metrics, you can not only stay on top of what is happening in this area, but also be able to predict how much ...

Very common among marketing and public relations professionals, the concept of a press kit has changed a lot over the years, especially with social media.

In the past, it was a material used especially by journalists, who received and promoted the service spontaneously. Today, it is sent to both ...