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To understand what a brand ambassador means and what their job is, you need to formulate the task they perform. Usually, it is the presentation of the company, popularization of its name, values, goals, products.

Representatives include famous personalities from the world of sports, music ...

Every customer is a priori a participant in some loyalty program. They have literally taken over the world. Companies are trying to stimulate their customers en masse by launching another system. Of course, this makes some economic sense.

Rosetta Consulting's research has confirmed that loyal ...

Above, we described the main general points that are important when compiling a selling price list. Now, about specific marketing measures that have already been tested by hundreds of companies.

Special offers, promotions
The presence of special offers and promotions in B2B sales (interaction ...

The purpose of the exercise is to acquire or improve the skill of working with objections, depending on the level of professionalism.

The duration can be any, the number of ecuador mobile phone numbers database participants is not limited, but it is optimal if there are from six to ten people.

One ...

The choice of product also depends on your personal preferences and the recommendations of the company's specialist. If he is able to implement the system independently and offers to purchase specific software, then if all the necessary functions are available and the price is favorable, we ...

The conducted research revealed that managers mainly build a development strategy within certain boundaries that define the accepted rules of competition. There are exactly six such boundaries. In order to understand how to completely change in the current market realities and swim out into blue ...

The global economic crisis leads to a significant decline in sales in the B2B sector. This is not always due to a drop in demand and a general narrowing of the sales market. There are other equally important subjective factors, including human ones: under the influence of the crisis, managers (and ...

It is clear that both stores and delivery services are interested in customers receiving their orders as quickly as possible. However, the competition in this area is quite high. Therefore, be sure to calculate whether your margin is enough for all delivery processes, starting from the moment the ...

Excessive demands demotivate employees. If the store's commercial director understands that it is impossible to achieve the goal, he will take a passive position. To make KPIs realistic, use the indicators of the previous period as a basis and include the expected growth of the company in them.

Let ...

The trigger of scarcity and fear of losing out on benefits works great in sales. The risk of not having time to buy something valuable pushes people to press the corresponding button, because no one wants to miss their chance.

The essence of the trigger in sales

In practice, this is used in the ...