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The name of the law, given in honor of its inventor, was accepted in the scientific world many years after its formulation. And it was introduced by a completely different famous figure.

Vilfredo Pareto received his doctorate after defending his dissertation on the principles of equilibrium of ...

The essence of the Pareto principle
This rule of thumb is commonly referred to as the 80/20 principle or the law of minimal effort. It states that the bulk (80%) of the effort put into something produces only 20% of the results. And only a fifth (20%) of the actions taken produce good (80%) results ...

Paul Smith represents the large corporation Procter & Gamble, where he holds the position of Director of Communications and Consumer Research.

In his work, Smith provides answers to the following questions:

What is the purpose of telling stories?
What in storytelling depends on the client (reader ...

Anya Getman knows very well what storytelling is and how to use it to promote a blog, since she is a successful blogger herself. A blog can be maintained on different platforms and in various formats, but in any case, its basis is the author's personal diary, which tells about herself, her life, her ...

Donald Miller is a well-known writer and businessman, head of the marketing company Story Brand. This book is easy to read and looks like a work of fiction.

Donald Miller
One of Miller's theses, from which he starts, is that the client always wants to hear a story about himself, and his mood must ...

A story can be directed to an audience through different channels - blogs, books, company websites, advertising offers. If the story is interesting, it will reach the listener and spread on its own. Key tips for creating business stories:

Don't forget about circumstances, characters, conflicts ...

To begin with, you can outline a general storyline, to which it will be easy to add details later. It is important that there is an obvious logic to the development of events, understandable to the audience. It is also worth highlighting the main points of the narrative, which will then focus the ...

Let's look at the main stages of storytelling implementation.

Developing an idea
The basis of a story should always be some idea that needs to be conveyed to the audience, and the idea should be of a motivating nature. The idea and the goal of storytelling should be inextricably linked. For example ...

Storytelling is a creative process, and a variety of artistic techniques are possible here.

The Monomyth, or the Hero's Journey
This is the most common plot device, when the story is built on the basis of a journey, during which the hero overcomes difficulties, but the end of the story is a happy ...

Storytelling Challenges
justify and explain current rules and regulations, for example, by telling about their author, history and purpose of their creation;
store, systematize and transmit information about the significant achievements of the organization;
to strengthen the company's reputation by ...