Bank Data Store

Whether to praise its prospects or to worry about it, generative artificial intelligence (AI) has become, since the launch of ChatGPT in November 2022, the buzz word of marketing and advertising , as in most other sectors of activity. A global phenomenon that owes much to the marketing masterstroke ...

With your free trade fair pass, you can access the exhibition area and meet the 250 companies present to carry out your benchmark of big data solutions on the market. Among the companies in the sector, you can visit Google Cloud, Microsoft, Dataiku, Qlik ... Enjoy presentations on stands, demos ...

Already faced with the issue of "consent less" advertising, this "cookie less" issue is causing confusion in the media world. But it also raises serious questions for many advertisers, who legitimately want to optimize their investments by targeting the right prospects, and not only in the "logged ...

Lockdown periods mark a turning point in podcast listening. A Médiamétrie study reveals 100 million listens in just one month in 2021. 65% of listeners buy a product thanks to an audio ad. For brands, these figures largely justify the investment in audio marketing. What exactly does it consist of ...

EA: Unfortunately, there is no miracle recipe! Acquisition professionals can assess the relevance of the strategy used in a few minutes based on the average basket, activity, objectives and investments of a company. We advise companies to approach companies with experience (7-10 years of experience ...

Because the wealth of information found on social networks is immense and induces a precise knowledge of its target and its current issues, which gives the possibility of broadcasting the right content at the right time in order to capture its attention. The goal being either that it goes directly ...

Content is not the only thing Discover analyzes, it also looks closely at the “Legal Notices” and “ T &Cs” pages. The brand can improve it to build audience trust.

Google judges a brand 's reputation through reviews left by customers on social networks, on specialized platforms like Trustpilot and ...

In local SEO, the expertise of a specialized SEO agency is absolutely crucial. Unlike traditional SEO, local SEO has unique specificities: Google map and the local pack or Google My Business are manifestations of this. Understanding these nuances and exploiting local query patterns requires in-depth ...

Only companies that are designated as 'gatekeepers' by the European Commission are subject to the obligations under the Digital Markets Regulation.

Companies must meet three prerequisites to be considered as “gatekeepers”:

have a significant weight in Europe: this is the case if the company has ...

Samsung, Apple and HTC are the most well-known brands among the general public and alone account for a colossal diversity of smartphones on the market. However, while the diversity is enormous, smartphones nevertheless all have roughly similar characteristics, such as the touch screen, camera, QR ...