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Because of the perceived value of eBooks, learning how to make an eBook will also help you grow your database.

Those who truly understand the value you provide through well-constructed content are likely to unlock their contact points more quickly . This will of course gradually increase your ...

This way, you won't waste time with customers who aren't interested in your product and you can focus on those who want to learn more about your solution.


2. Generation of qualified leads


Generating qualified leads means that they are actually considering market solutions for the problem they ...

According to a study by WordStream , companies that use paid Facebook ads far outperform companies that do not include it in their marketing strategy:

77% more fans of the page
96% more page clicks
126% more page impressions.
225% more subsequent impressions.
90% more fans reached.
111% more ...

So it is important to consider this sales methodology as a very important and influential pillar when it comes to generating qualified prospects during the conquest process.
“Moving” to the Inbound methodology is a process through which our marketing and sales philosophy must change, that is, we ...

Nowadays, it has become very common for companies to turn to certain important figures to promote and boost their products or services on social networks, so that the impact of advertising is greater.

Influencers who work with tourism have caused a great stir on social media , since by transmitting ...

They quickly realized that the root of the problem was that they were not treating each person in their database correctly; that is, they were not carrying out segmented Educational Marketing strategies and, consequently, they were losing the possibility of gaining more enrolled students.

The ...

How to Sell Online Courses with Content Marketing?


You may have arrived here for several reasons: the first could be because you want to learn everything about how to sell online courses with Content Marketing; the second, perhaps because you already tried it, you didn't get good results and you ...

4 Keys to Integrate Ecommerce with Email Marketing 2019



Email Marketing is an excellent tool to complement the digital marketing strategies of any eCommerce.

Below, we tell you the main reasons why integrating it with your e-commerce will help you increase your sales through these means.

The ...

Creating a buyer persona, generating valuable content, increasing traffic and generating leads are the first steps in an inbound marketing strategy.

The more advanced steps are aimed at nurturing through email marketing and aligning sales and marketing teams. Once they are aligned, you can achieve ...

The financial sector was previously not innovative in its marketing campaigns . This has changed, and we can now see more innovative and attractive financial campaigns.

Technological advances, the Internet and the need for competitiveness have, to some extent, forced companies in the financial ...