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As a website designer, you understand that a website that has aesthetically appealing content is vital to capturing the attention of your target audience. Therefore, you do your best to develop engaging and attractive websites for your clients. But the same effort you put into website development ...

If you’re looking to boost customer acquisition and close deals with confidence, a well-structured sales proposal funnel is the key to success. It provides a clear roadmap to guide potential customers from initial contact to a finalized proposal, ensuring no opportunity falls through the cracks.

We ...

If you're a freelancer or run a small business, you already know how difficult it is to get new clients. The constant need to promote your services to attract their attention can be exhausting. In most cases, you may not even hear back from your potential clients.

While there are many ways to find ...

Optimizing advertising campaigns is necessary for businesses that want to maximize their return on advertising spend. It’s not just about showing ads to people, but ensuring that those ads lead to valuable actions, such as signups, purchases, or inquiries. This process relies on the effective use of ...

Business-to-consumer marketing, better known as B2C marketing, has been greatly impacted by changes in consumer behavior, technological advancements, and evolving market trends. This may have made you wonder what marketing strategies would work best for your B2C business this year.

With so many ...

To put it simply, email marketing automation means that you can automatically send emails to the right people at the right time. This is based on actions they have taken or certain criteria you have set.

Imagine someone signs up for your newsletter. A classic small business sales strategy is to ...

Email marketing can be a game-changer for businesses looking to connect with their audience directly. As a form of business communication, it’s a quick, cost-effective way to deliver information. But like any strategy, it has its own set of pros and cons.

In this article, we’ll share the top ...

Black Friday is more than just a shopping day, it’s a high-stakes event where businesses have the chance to significantly boost sales.

But with the competition fiercer than ever, how do you stand out?

You need a killer marketing strategy that not only grabs attention but also drives conversions ...

Apple’s announcement at WWDC 2020 about its changes to user privacy has taken many people by surprise, and many in the industry see these changes as the end of the mobile industry as we know it.

At Adjust, we don't believe this is as decisive a moment as many others believe. However, over the past ...

Over the past few months, Adjust has been working closely with Facebook to ensure a smooth transition to iOS 14 and support for SKAdNetwork. One of the key issues has been how to resolve the limitations of the SKAdNetwork API conversion bits, which are shared between Facebook and the Adjust platform ...